An Interview with the Visionary Founder Behind BeeCure – Diana Sabacinski

When you meet Diana Sabacinski, it is immediately clear that BeeCure isn’t just a skincare company—it’s a labor of love, healing, and purpose.

We sat down with the BeeCure founder to hear the story behind this groundbreaking skincare brand, the power of buckwheat honey, and her personal journey that helped shape the BeeCure.

From Wound Healing to Skincare

BeeCure didn’t start as a skincare brand—it began in the world of advanced wound care. Diana’s husband, Dr. Kenneth Sabacinski, a Harvard-trained podiatrist specializing in diabetic foot ulcers and limb preservation, developed a patented formulation using buckwheat honey after seeing how ineffective many traditional treatments were.

“When we saw how this formulation regenerated skin on wounds that were near the point of amputation, we knew its potential for skincare was massive,” Diana says. “It was helping skin not only heal, but regenerate.”

BeeCure’s foundation in wound care continues to drive its innovation.

“We’ve used the honey formulation on patients who were told they’d lose their legs,” Diana says. “And we saved 100% of those limbs—over 20 patients. That’s the power of what we’re working with.”

That credibility carries over into current and future BeeCure skincare products, giving customers peace of mind that they’re using something truly effective.

That clinical efficacy is what prompted the Sabacinskis to transition from wound care to nurturing skin care.

Why Buckwheat Honey?

“There’s a lot of buzz around manuka honey, but buckwheat honey has been shown to have higher anti-inflammatory and antioxidant properties,” Diana explains. “It also has a different antimicrobial profile. All of these make it more effective for both healing and skin regeneration.”

After researching extensively and collaborating with scientists, the BeeCure team determined that buckwheat honey wasn’t just an alternative—it was an upgrade.

The Meaning Behind the Name

The name of the company behind BeeCure is SanMelix Laboratories.  “SanMelix comes from Latin—‘San’ for health and ‘Mel’ for honey. It means ‘healthy honey,’ which perfectly describes what we do,” Diana shares. “BeeCure is the name of the product line. We wanted something clear and approachable that reinforced the idea of healing through honey.”

A Personal Passion for Skincare

Diana’s role in the company extends far beyond operations. As a CPA and former Inc. 500 entrepreneur, she brought her business acumen to SanMelix. But her personal connection to skincare is what makes the mission deeply meaningful.

“I’ve struggled with rosacea and sensitive skin for years due to an autoimmune condition. I know how difficult it is to find products that don’t cause flare-ups,” she says. “That experience directly informed how we formulated BeeCure. I test everything on myself. If my skin can handle it, we know we’re on the right path.”

Improving Skin Care Options for Breast Cancer Patients

“I had friends going through breast cancer treatments, and I kept hearing the same thing—there were no good skincare options,” Diana explains. “Most products were petroleum-based, and they were greasy and uncomfortable, and would get all over their clothes.  They also didn’t help much with inflammation. Other products available at the time included steroids, which can have long-term side effects like withdrawal symptoms and aren’t great for you.”

She decided to create something that was natural, gentle, and effective.

“Through research, we saw that calendula and German chamomile (bisabolol) were effective at soothing radiated skin and they are natural, plant-based ingredients.  We thought if we could combine those with the natural benefits of buckwheat honey, we could create a great product that would really help patients.

After working through many different formulations, we found one that is incredibly soothing and helps hydrate and revive the severe, sunburn-like effects radiation can have on the skin.”

The result? A product that not only comforts but supports true skin repair—without compromising safety.

Formulating with Integrity

“We tested hundreds of formulations. We worked with labs to source real, unadulterated honey—because a lot of what’s on the market is fake,” she says. “It was important that our product wasn’t sticky, absorbed well, and maintained the honey’s innate healing properties.”

“What makes honey so special is that it knows how to work with your body. It kills harmful bacteria but leaves healthy cells intact. It’s naturally antimicrobial, anti-inflammatory, and antioxidant. Buckwheat honey is really a superfood for your skin.”

Safe for Sensitive Skin—Even the Most Delicate

“We do rigorous testing, including RIPT and allergy studies,” Diana says. “Everything we make is tested for irritation and allergic response. That’s personal to me—because if something’s going to cause inflammation, I’ll know instantly.”

This commitment ensures that BeeCure products are gentle enough for post-radiation care but versatile enough for anyone struggling with irritation, inflammation, or environmental stress on their skin.

Beyond Treatment: The Everyday Uses of BeeCure

“Bug bites, sunburn, irritation—BeeCure helps with all of it,” Diana shares, “because they all are some form of inflammation and irritation to your skin.”  “My granddaughter loves it for bug bites and even tried to bring it to kindergarten to help other kids.”

The gentle anti-inflammatory power of buckwheat honey makes BeeCure ideal for everyday skin stressors—from itchy rashes to environmental exposure.

Making an Impact—One Story at a Time

“The most gratifying thing is hearing from people who say BeeCure made a difference in their lives. We’ve had women going through radiation tell us that BeeCure was the only thing that gave them relief. That’s what it’s all about—helping people heal.”

One particularly heartwarming story came from a BeeCure user and influencer who documented her entire breast cancer journey.

“You could see the transformation in the photos. The initial rash and damage to the skin was so palpable, and after using BeeCure, you could really see the results.  Her skin was pink, resilient, and healthy looking.  She was so grateful, and we were so honored to be part of her healing,” Diana shares. “Pictures really do say a thousand words.”

What’s Next for BeeCure?

“We’re working on a full line of products for eczema, psoriasis, acne, and minor burns,” Diana says. “There’s so much we can do with buckwheat honey—it’s really limitless.”

The company’s five-year vision includes expanding its product offerings while maintaining the same quality and integrity that built the brand in the first place.

Final Thoughts

BeeCure is more than a skincare brand. It’s the result of a doctor’s dedication to healing, a woman’s personal skincare journey, and a family’s commitment to doing good in the world.

Whether you’re recovering from radiation, managing chronic skin conditions, or simply looking for a clean, effective skincare solution, BeeCure offers one simple promise: real relief, naturally.

Visit beecure.com to learn more and explore the full product line. Your skin deserves to heal, to thrive, and to be cared for with the same love and intention that went into creating every tube.